Given my love and appreciation for TED, I’ve decided to start a series here on the W+I called “TED Tuesdays,” where I share a Ted Talk that I’ve seen over the past week that resonated with me.
To kick off TT, I want to share Rory Sutherland’s talk on how small changes can have large impacts. In his presentation, Sutherland examines a graph of cost versus impact, breaking it up into the four quadrants of High Cost/High Impact, High Cost/Low Impact, Low Cost/Low Impact, and Low Cost/High Impact. While we have names for the first three of these (Strategy, Consultancy, and Trivia, accordingly) there is no term for something that has high impact but costs little. Sutherland believes that this is because there are too few people in the world (and in business) with lots of power but no budget. But we need these people, Sutherland asserts, and his proposal is the creation of a “Chief Detail Officer” in businesses and a “Ministry of Detail” in the government.
Check out his talk in the full post.
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Tags: CDO, Detail, Rory Sutherland, TED, Ted Tuesday