Stop for a moment and think about how you make decisions as well as what decisions are made for you. In this edition of TED Tuesday, Professor Sheena Iyengar goes “around the world in 18 minutes” discussing the American notion of choice and how choice shapes our lives.
What Iyengar’s research points to is the notion that the value of our choice depends on our ability to perceive differences between the options. Often times, Iyengar states, many of these differences are artificial. Furthermore, Iyengar identifies three key assumptions that Americans make about choice and how those assumptions define a world view. As I sit here in Malaysia, I am trying to reflect on what choices I have, as well as what choices those around me have.
I am here with 13 other members of my family and I have to wonder which decisions are best to be made by all and which we should leave to a smaller number. Check out Iyengar’s video in the full post and think about it for yourself.
If you found her talk interesting, you can buy Iyengar’s book “The Art of Choosing” from Amazon here.
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Tags: America, Choice, Sheena Iyengar, TED, Ted Tuesday